Overview

As electric and hybrid vehicles become standard across the motor trade, motor dealers face new fire risks linked to lithium batteries. Fire Cloak™ provides a fast, high-performance solution to contain EV fires, helping dealerships protect people, property, vehicle stock and business continuity.

Trusted by motor dealers and automotive organisations to manage EV fire risk across showrooms, workshops, forecourts and charging areas.

  • Evans Halshaw
  • JCT600
  • Lookers
  • Sinclair Group
  • Sytner

Motor dealership reality: What makes EV incidents harder here

Motor dealers face a unique set of operational challenges when managing EV fire risk. Electric vehicles are often parked in close proximity within enclosed showrooms, busy workshops or storage compounds, frequently alongside high-value stock, flammable materials and members of the public.

If an EV battery fire occurs, it can be difficult to control due to thermal runaway, prolonged burning and the risk of re-ignition. In an indoor or tightly spaced dealership environment, the consequences can escalate quickly, leading to extensive damage.

As EV volumes continue to increase across sales, servicing and charging operations, it’s important that motor dealers can address this risk and rapidly contain a suspected EV incident. Acting quickly helps protect staff and customers, limits damage to vehicles and buildings and supports safe, uninterrupted dealership operations.

What a controlled response requires

In this environment, EV incident containment needs to align with workplace fire safety requirements and insurer expectations, while remaining practical, accessible and easy to integrate into day-to-day operations across showrooms, workshops and forecourts.

A controlled response typically depends on:

  • Rapid access to containment equipment in key dealership areas
  • Straightforward deployment within enclosed indoor spaces and tightly parked vehicle environments
  • Clear integration with existing fire safety measures, emergency procedures and evacuation plans
  • Robust storage to keep equipment protected, visible and ready for use
  • Confidence provided through testing and use in line with recognised standards, where applicable
  • Simplicity, so trained dealership staff can act quickly and decisively under pressure

How Fire Cloak™ fits in motor dealership operations

Fire Cloak™ EV Fire Blankets are engineered and manufactured in the UK and built to rigorous standards suited to demanding motor trade environments, including busy workshops, enclosed showrooms and vehicle storage areas.

Fire Cloak™ is independently tested and certified to DIN SPEC 91489:2024-11, the toughest global safety standard for lithium battery fire containment, alongside relevant ISO and BSI standards. For motor dealerships, this provides a containment solution that supports rapid isolation of an EV in confined or indoor spaces, can be accessed and deployed quickly by trained staff and delivers confidence through independently verified performance.

Typical use cases in motor dealership environments

Typical motor dealer use cases include:

  • Enclosed showrooms displaying electric and hybrid vehicles
  • Workshops and preparation areas servicing EVs
  • EV charging bays and vehicle storage locations

Deployment overview

Rapid accessibility and ease of use are critical in this environment. Fire Cloak™ can be supplied in robust storage boxes that can be positioned at fixed locations across a site, helping ensure the blanket is readily accessible when required.

A typical deployment can be carried out quickly by trained dealership staff:

  1. Retrieve the blanket from its designated storage location.
  2. Approach the vehicle and prepare deployment in line with dealership fire safety and evacuation procedures.
  3. Deploy the blanket over the vehicle to support isolation and help limit fire/smoke spread.
  4. Continue response actions in coordination with existing firefighting equipment and emergency protocols.

Proof in motor dealers

Fire Cloak™ is trusted by some of the UK’s best-known dealer groups and large multi-site networks – including Sinclair Group, Arnold Clark, Lookers, Sytner, JCT600 and Renault Retail Group – supporting EV fire safety with a rapid, controlled response in showrooms, workshops and charging areas.

Case study

See how Sinclair Group implemented Fire Cloak across multiple dealerships.

Frequently asked questions

Yes. The operational need exists across showrooms, workshops, vehicle storage areas and EV charging bays, where the priority is to quickly isolate and contain a suspected EV battery incident in confined or indoor spaces to support a controlled response.

In strategic locations for rapid staff access, using robust storage that keeps equipment protected and ready.

Fire Cloak™ is designed for straightforward deployment by trained dealership staff as part of established fire safety procedures. In most cases, two people are required to safely deploy the blanket.

No. Fire Cloak™ is designed to complement and strengthen existing fire safety equipment and emergency procedures. Traditional firefighting equipment may be less effective in certain EV battery fire scenarios, so Fire Cloak™ provides an additional layer of containment and control specific to lithium battery risks.

Yes. Fire Cloak™ is independently tested and certified to DIN SPEC 91489:2024-11 — the toughest global safety standard for lithium battery fire containment — alongside relevant ISO and BSI standards.

If you have a specific question about Fire Cloak™ for motor dealer applications that isn’t answered here, please get in touch with our team for tailored advice.

Next steps

If you operate a motor dealership and sell, service, store or charge electric vehicles as part of daily operations, Fire Cloak™ can support your EV fire preparedness with a practical containment solution that integrates seamlessly into existing dealership fire safety and emergency response procedures.

For more information and expert advice,
drop us a message.

Get in touch

Fire Cloak™
14-16 Gleadless Road
Sheffield
S2 3AB
UK

T: +44 (0)114 255 7700
F: +44 (0)114 255 7171
E: sales@firecloak.co.uk